نتایج جستجو برای: customer value
تعداد نتایج: 769748 فیلتر نتایج به سال:
QuickPay is a micro payment scheme with prepayment 1, 6. The customer must register with the broker to obtain an electronic carnet with value tokens before a sale may take place. It is possible to acquire additional value tokens, or to refresh the value tokens at any time. A merchant must also register with the broker to obtain an electronic till with authentication tokens. This will enable the...
The aim of this study is to identify and evaluate the variables influencing consumer perceived value (CPV) in chain stores. Due to this purpose, the research uses combined methods, a qualitative method was conducted to identify variables affecting consumer perceived value and quantitative one was used to determine the relationship between variables. The statistical population of this study...
For effective Customer Relationship Management (CRM), it is essential to have information on the potential value of customers. Based on the interplay between potential value and realized value, managers can devise customer specific strategies. In this article we introduce a model for predicting the potential value of a current customer. Furthermore, we discuss and apply different modeling strat...
data mining is a powerful tool for firms to extract knowledge from their customers’ transaction data. one of the useful applications of data mining is segmentation. segmentation is an effective tool for managers to make right marketing strategies for right customer segments. in this study we have segmented retailers of a hygienic manufacture. nowadays all manufactures do understand that for sta...
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