public class BRPriceDiscount{ private Float percentage; abstract public boolean condition(); public Float action(Float price){...} public Float apply(Float price){ if (condition()){ return action(price); else{return price}; } } } Suppose we consider two concrete price personalization business rules: BR1 if today is Christmas then a customer gets a 5% discount and BR2 if the customer has bought ...

This paper studies commitment strategies in three-player negotiation settings comprising human players and computer agents. We defined a new game called the Contract Game which is analogous to real-world market settings in which participants need to reach agreement over contracts in order to succeed. The game comprises three players, two service providers and one customer. The service providers...

I the extensive literature on learning curves, scholars have ignored outcome measures of organizational performance evaluated by customers. We explore whether customer dissatisfaction follows a learning-curve pattern. Do organizations learn to reduce customer dissatisfaction? Customer dissatisfaction occurs when customers’ ex ante expectations about a product or service exceed ex post perceptio...

Retirement policies often seek to set pensions at levels that enable single and married pensioners to have the same standard of living. The existing literature on consumer equivalence scales provides little assistance to this policy objective as the estimated scales are not very precise and rely on strong and opaque assumptions. This paper proposes an alternative strategy which involves the use...

In market globalization environment, the enterprises need respond to customer requirement and increasing customer satisfaction. The enterprises need to be fine appropriate approach that can help to achieve their goal. This encouraged many enterprises to adopt either Six Sigma for improving process throughout process interaction and problem solving or Lean for wastes reduction in processes. Howe...

Background: Neuromarketing ethical issues are debatable from two perspectives:  First, the effect that ethics has on consumer behavior through sensory, emotional, and emotional foundations of neuromarketing. Second, there are challenges in using neuromarketing and the need to codify ethical standards. The purpose of this study was to present a model of ethical dimensions of neuromarketing to at...

Intention of the study was to quantitatively analyze the factors based on which telecom service providers can formulate strategy to satisfy customers to get an edge over the competitors. And we will see how Business Process Management and Re-engineering might play the role of a weapon to Indian Telco service providers. The elements of the business processes of the Telecom domain, which affect c...

Intention of the study was to quantitatively analyze the factors based on which telecom service providers can formulate strategy to satisfy customers to get an edge over the competitors. And we will see how Business. Process Management and Re-engineering might play the role of a weapon to Indian Telco service providers. The elements of the business processes of the Telecom domain, which affect ...

today, organizations continuously try to find the ways to gain loyal customers because of their advantages. customer to customer interactions has attracted more attention among marketers in which customer-to-customer interactions has been known as one of the most important methods of creating loyal customers. the present paper seeks to propose a service model developed in traveling and tourism ...

Customers are savvier and more demanding than ever. Competition is increasing and competitive advantage is fleeting. Once-strong relationships have weakened, customers faced with an exploding array of choices, are easily swayed by competitive offerings at lower prices. How can you possibly stay ahead of this juggernaut? The answer lies in a clear and concise customer strategy, led by a Chief Cu...