نتایج جستجو برای: customer knowledge

تعداد نتایج: 604051  

2001
Dirk Annacker Sarah Spiekermann Martin Strobel

Electronic Commerce environments increasingly witness a conflict on the subject of e-privacy: While marketers want to maximize their customer knowledge and grasp the identity of their online users, consumers often want to stay anonymous and not reveal private information. The conflict suggests that ‘private consumer information’ should be respected as a new search cost for consumers in EC envir...

2001
Liliana Ardissono Alexander Felfernig Gerhard Friedrich Dietmar Jannach Ralph Schäfer Markus Zanker

This paper emphasizes on the enhancement of web-based selling technology for complex products. The approach of the EC-funded CAWICOMS1 project is twofold: provision of technologies both for customeradaptive Web-interfaces for the configuration of mass-customized products as well as for the integration of configuration systems along the supply-chain. Within this paper we first motivate the deman...

Journal: :IBM Systems Journal 2001
Liam Fahey Rajendra Srivastava Joyce Shems Sharon David E. Smith

The new business landscape ushered in by ebusiness has revolutionized business operations but, to date, has not integrated well with internal knowledge management initiatives. Through the development of e-business focused knowledge, organizations can accomplish three critical tasks: (1) evaluate what type of work organizations are doing in the e-business environment (know-what); (2) understand ...

2015
Alex Stein Michael Smith

Available online 22 January 2009 The firm's customer relationship management (CRM) system is frequently a central element of the knowledge management function of the firm. It integrates information from internal and external sources to guide managers and field personnel in the development and presentation of the firm's value proposition. But despite the widespread adoption of CRM systems by fir...

Journal: :international journal of management and business research 2015
ch. yin sam y. cai

the paper seeks to identify starbuck's experience in using social media, understand how social media is linked to customer knowledge management, and assess how social media services could have contributed to starbucks success. starbucks demonstrates versatility to engage customers and support different part of customer knowledge management strategy through various social media platforms, such a...

2008
Bruno Agard Marco Barajas

Product configuration is a key issue in the development of products which most closely conform to the expectations of customers, thereby enhancing customer satisfaction. It provides a means to customize products in such a way as to meet the requirements of different niches of the market. In this context, this paper proposes a fuzzy product configuration procedure to define product configuration...

2003
Michael Koch

Community support systems (community platforms) that are providing a rich communication medium for work or interest groups are gaining more and more attention in application areas ranging from leisure support and customer support to knowledge management. One of these application areas is the support of teaching and research activities in universities. In this article we present a community supp...

2005
David Jesse Finnegan

This longitudinal comparative study using a multidisciplinary approach, applies a processual analysis (Pettigrew, 1985; Pettigrew, 1990; Pettigrew, 1997) from a knowledge sharing perspective, to the implementation of what the literature shows to be a relatively underresearched area of Customer Relationship Management (CRM) systems in contemporary (2001-2004) situations within Birmingham City Co...

2013
Wen Meng Yuqi Han Qingliang Meng Fen Zhou

Literatures indicate that service management has become a strategic issue for companies in the new millennium. By improving logistics service quality (LSQ), logistics companies can increase customer satisfaction (CS) and gain market shares. This study aims to establish a logistics service attributes analysis model to extract customer knowledge for logistics service quality improvement based on ...

2012

The purpose of this paper is to contribute to the body of knowledge in the area of management accounting, particularly performance measurement systems within the BSC framework, by investigating empirically the extent of multiple performance measures usage and their effects on the financial performance of Jordanian banks in the branches level. Nevertheless, the result of this study shows that th...

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