Integrating customers into the innovation process is gaining popularity among companies as means of addressing competitive and market pressures. At the same time, companies are faced with the challenge of selecting appropriate customer integration methods to sustain customers’ engagement and elicit contributions that are useful. We draw from previous research in consumer behaviour to identify c...

widespread usage of web technology provides an opportunity for business in order to use internet as the tool for management of electronic relationship with costumers. organizations that undertake expense of investment in this field, one of their primary purposes is improvement of satisfaction of costumers. for this reason, in most of organizations which use the system of electronic relationship...

One of the basic concepts in marketing is the concept of meeting customers’ needs. Since customer satisfaction is essential for lasting survival and development of a business, screening and observing customer satisfaction and recognizing its underlying factors must be one of the key activities of every business. The purpose of this study is to recognize the drivers that effect customer satisfac...

Nimble Storage was founded in 2008 on the core belief that the storage industry would experience a major transformation over the next decade, driven by two fundamental catalysts: First, that flash technology would require a ground-up storage system redesign, rendering incumbent disk-centric storage architectures inefficient and ineffective. Second, that cloud-based management with granular real...

This paper proposes an approach for evaluating the relationship with a customer, leading to the creation of a Customer Intimacy Grade (CIG), across multiple levels of granularity: employee, team, business unit and whole organization. Our approach focuses on B2B service organizations which provide their customers with complex solutions and whose relationship with the customer is distributed amon...

The purpose of this study is to investigate the efficacy of customer relationship management (CRM) benefits for customers in relation to customer satisfaction. A model has been developed and empirically tested through survey data collected from 150 customers of three Malaysian companies. The results indicate that the benefits of CRM for customers have had a significant positive effect on their ...

The recognition and understanding of brand experience by consumers is critical to develop goods and services marketing strategies, since they can be used to predict consumer behaviour. The aim of the present study is to investigate the antecedents and consequences of brand experience in the food industry. Information on 400 customers of the Mashhad Tabarok Company was collected by a questionnai...

• Customer experience management can benefit from UGC fine-grained emotion analytics. Automated bot behaviours targeting brands are widespread and need to be monitored. Potentially damaging emotional content on brand/product is often posted by bots. Bot Generated Content (BGC) inadvertently used inform decision-making. needs interpreted in the context of user-level UGB based insights. (CEM) soc...

background: quality in health care can be seen as having three principal dimensions: service, technical and customer quality. this study aimed to measure customer quality in relation to self-management of type 2 diabetes. methods: a cross-sectional survey of 577 type 2 diabetes people was carried out in australia. the 13-item patient activation measure was used to evaluate customer quality base...