this study investigates the factors affecting the brand loyalty of the customers of auto-mobile industry in region of pakistan with the use of ecsi model. a well-organized structured questionnaire was distributed among the customers of auto-mobile industry. the questionnaire was based on 5 point likert-type scale. results show that the customer expectations have a direct positive impact on perc...

Product customization has become a commonplace topic in the last few years. Cars can be equipped with numerous gadgets, cell phones come in different colours and so on. In all these cases, product customization is a means of marketing. In the fixed line telecommunications market customization is a necessity. This difference is due to the fact that technical infrastructure differs from customer ...

During the past decade, the proliferation of social media has infiltrated various sectors of social and business communications. Of particular interest is the growth of health related websites and the healthcare sector’s adoption of social media. In this paper, we develop a typology of health 2.0 collaboration platforms and websites. According to the proposed typology, two major types of actors...

Online reputation systems have been found to be an effective way to ensure honest behavior from the seller in consumer to consumer (C2C) e-commerce. At the same time, reputation systems have also been regarded as an important platform where large-scale of word-of mouth behavior and evaluations of the purchase experience could be communicated. There are altogether two components in online reputa...

There is a large body of literature on the subject of organizational innovation, but little of this specifically addresses the fast moving consumer goods (FMCG) industry. In particular, none of the stage models presented in this literature adequately described the UK FMCG development processes witnessed by the researcher during his case-based Ph.D. study. This paper consequently addresses the q...

Buyers and sellers jointly determine a market’s development and equilibrium. While the literature has focused on enhancing online marketplaces from the buyer’s perspective, designing marketplaces from the seller’s perspective has received much less attention. Practically, online consumer-to-consumer (C2C) marketplaces have nurtured business and created many job opportunities, evidenced by TaoBa...

M service providers offer customers the choice of either waiting in a line or going offline and returning at a dynamically determined future time. The best-known example is the FASTPASS® system at Disneyland. To operate such a system, the service provider must make an upfront decision on how to allocate service capacity between the two lines. Then, during system operation, he must provide estim...

T paper proposes an agent competition double-auction mechanism to simplify decision making and promote transactions for the customer-to-customer marketplaces. Under the proposed double-auction mechanism, bidding one’s true valuation (private information) is the best strategy for each individual buyer and seller even when shipping costs and sales taxes are different across various possible trans...

Current telephone systems suuer from a service interface bottleneck problem, wherein network resources are under-utilised and customer requirements are often not met, in spite of these resources' ability to satisfy such requirements. This bottleneck is primarily due to a coarse-grain service interface, coupled with the inability to support arbitrary terminal types, and the inability to inter-op...

Modern telecommunication service providers implicitly create interactive social networks of individuals that both depend on and influence each other through complex social relationships grown on friendship, shared interests, locality, and so forth. While delivering services on the individual basis, the network effects exerted from customer-to-customer interactions remain virtually unexplored an...