Today, increased level of customer awareness caused themto access to the other suppliers easily and they can get their servicesfrom the competitors with similar or even better quality and same price.Therefore, focusing on customers and preventing them to leave, has beenthe most important strategy for any company. Researches have shownthat retaining former customers is cheaper than attracting ne...

A method for customer churn characterization based on LightBGM (Light Gradient Boosting Machine) is proposed. Additionally, experimental approaches mitigation of are conducted through prediction. The experiments reveal several characteristics such as age dependency, gender dependency (with a high divorce rate among female customers), number visits higher customers with fewer visits), unit price...

Recently, the mobile telecommunication market in the Netherlands has changed from a rapidly growing market, into a state of saturation and fierce competition. The focus of telecommunication companies has therefore shifted from building a large customer base into keeping customers ‘in house’. Customers who switch to a competitor are so called churned customers. Churn prevention, through churn pr...

At present situation, telecommunication department plays vital role in our day today human life. At the same time telecommunication area attains a rapid growth in very short period of years. Due to this fact, Telecom department is one of the senses deciding factor in world market. Because of this reason, this field turned out to be a most profitable area for investment. At the mean time competi...

The fast expansion of the market in every sector is leading to superior subscriber base for service providers. Added competitors, novel and innovative business models and enhanced services are increasing the cost of customer acquisition. In such a fast set up, service providers have realized the importance of retaining the on-hand customers. It is therefore essential for the service providers t...

The object of research is the process predicting churn customers telecommunications companies based on fuzzy logic and neural networks. carried out application an approach that implemented through combined use main assumption study hypothesis a network formed basis algorithms can improve accuracy customer relative to available solutions. This result can’t be achieved neglecting existing resourc...

Banyak perusahaan telekomunikasi di Indonesia membuat pelanggan yang telah berlangganan melakukan churn . Churn adalah pindahnya dari satu provider ke lainnya. Perusahaan lebih memutuskan mempertahankan pelanggan, karena dibutuhkan biaya sedikit daripada mencari baru. Untuk mengurangi , maka penelitian ini akan memodelkan waktu survival Metode digunakan analisis dengan model regresi Cox. Hasil ...

Software-as-a-Service providers have been growing fast while the contemporary research literature has neglected analysis of their business-critical marketing and sales processes. In this paper we collect the key factors characterizing how to market and sell SaaS to business customers into an eight dimensional model. We also use an explorative multi-case study to observe six SaaS providers and v...