Abstract The aim of intercultural translation is to communicate. Communication is acted via verbal as well as visual means. The interaction of verbal and visual means of communication makes a set of complex situations which demand special attention in translation. One context in which the interaction of visual and verbal elements gets vital importance is children’s picture books. Color is an in...

Time is a concept that highly depends on the socio-cultural context. Its perception by humans is primarily based on the cultures, nations and social environment they belong to. Hence, different socio-cultural contexts imply different understandings of time. This leads to communication problems when their members start interacting with each other. In a dynamic and multi-cultural environment like...

In its journey across the globe, English has become increasingly localised by many communities of speakers around the world, adopting it to encode and express their cultural conceptualisations, a process which may be called glocalisation of the language. The glocalisation of English and the dynamics of increased contact between people from different cultural backgrounds, or transcultural mobili...

The need to effectively communicate HIV/AIDS messages in South Africa, given the high prevalence of the pandemic, cannot be overemphasised. Communication scholars have long emphasised the need to recognise adherence to cultural norms of target communities as catalyst for effective HIV/AIDS communication. Unfortunately this call has not been totally heeded by the designers of HIV/AIDS communicat...

Using a three-part theoretical framework, the cultural relevance cycle-which consists of (a) knowing community dynamics, (b) knowing how community dynamics influence educational processes, and (c) implementing strategies that reflect cultural knowledge of the community--we examined teachers' and students' perspectives on culturally relevant physical education in urban settings. We observed and ...

As business-to-business marketing channels become more international in scope, communication in channels occurs among a more diverse set of channel participants from different national cultures. Do such cultural variations influence channel communications and if so, how? This study examines these questions in international business-to-business marketing channels comprised of channel members rep...