There is a considerable amount of controversy about the model(s) of comparative advantage and its applicability to international business, in particular as a guide to the success of nations and/or firms in international markets. This perception (or understanding) of inapplicability of the model(s) of comparative advantage has lead international business experts to develop new models, or what ma...

This paper identifies the Quality Function Deployment (QFD) as a tool in eco-design that can be used to identify customer desires, needs and requirements and to evaluate and characterise them into different categories, thereby building up an overall picture of customer value. It further argues that QFD can be more effective to the extent that it incorporates green engineering objectives, becaus...

The European Union is pursuing a competitive and sustainable development model that combines insights from environmental as well as economic analysis. The rhetoric of this model is attractive: European development should be ‘sustainable’ both in terms of its use of labour and environmental resources, and in terms of the location of economic activity. European policy, therefore, should encourage...

Sustainability has gained momentum in literature as government and non-governmental policymakers identify measures to fight climate change. While sustainability principles can be good for business the economy, businesses have been slow replace non-sustainable products with sustainable ones. One reason this, we argue, is because a harder time seeing how build stronger competitive advantage than ...