Although ethical consumerism has witnessed significant interest in recent years, most studies have focused on low-value, commoditized product categories such as food and beverage apparel. Despite its significance, the research luxury segments diamonds is relatively scant. This formed motivation of this study, which examined buying behavior consumers moderating effects their income levels diamon...

The study was conducted with an objective to the impact assessment of trainings on green consumerism in home and farm. different villages namely Sulla, Surshettikoppa Hubli taluk Marewad Kotur Dharwad taluk. total sample size comprised 239 farm women. data collected through self structured questionnaire interview method. extension method like training cum demonstration used for imparting knowle...