Counterfeits consumption has recently attracted considerable attention. This study examines factors affecting consumer purchase intention for counterfeit products. Specially, this study takes Vietnam, a developing country where consumer behavior is being affected by rising living standard, as a research object. Based on the Theory of Planned Behavior of Ajzen with the additional factor of perce...

The costs of product piracy towards knowledge creation and innovation are enormous. It hampers the development of knowledge and innovation because piracy can greatly reduce the economic benefits for the original creators of products and ideas. Widespread piracy and weak intellectual property regulations and enforcement, particularly in developing countries, will undermine development and the gr...