Online environment is now part of everyday life. However, trust is still an important issue for online merchants. This explains why there is an increasing interest in "trust busters" by the general consumer. Trust busters entail, among other, a thorough online privacy policy (OPP) that encompasses detailed privacy and security statements. The paper looks at both the views of the consumer and th...

Information technology-enabled markets enhance retailers’ ability to collect, aggregate, and transfer consumer information. These technological capabilities have raised concerns that this information could be used in ways the consumer would not anticipate or authorize. These concerns have been met with a variety of proposals including approaches placing the onus for protection on consumers, ind...

Information privacy is a major concern of internet users; however, online vendors need information provided by consumers to sell products and services. This work proposes three essays to explore online privacy behavior of internet users. The first essay examines the role of personal dispositions in impacting information sensitivity, privacy concern, and trust in the context of providing health ...

The debate about online privacy gives testimony of Web users’ concerns. Privacy concerns make consumers adopt data protection features, guide their appreciation for existing features, and can steer their consumption choices amongst competing businesses. However, approaches to measure privacy concern are fragmented and often ad-hoc, at the detriment of reliable results. The need for measurement ...

previous electronic commerce (ec) studies have found thatconsumer characteristics are important when considering issues related tothe acceptance of online shopping. however, most studies have focusedon a single product or similar products. the effects of different producttypes have been relatively neglected. to overcome this limitation, thepurpose of this study was to explore the effects of dif...

3 Conclusion 1.Smart metering projects are at risk of consumer rejection, and investment failure. 2.We have identified ways to reduce consumer’s privacy and choice concerns about data that is extracted and transmitted from a smart meter. 3.We have proposed a Smart Metering System Architecture and abstract data flow model that identifies security and privacy requirements to ensure consumer secur...