Formerly neglected, typical food products nowadays support a higher involvement of an increasing number of farmers as well as they seem to be in phase with consumers’ expectations. Since directives 2081/92 and 2082/92 European Union had set up PDO and PGI labels as means of valorisation with benefits to typical food products. This paper aims firstly at considering typical food products with res...

This study examines consumer-generated advertising (CGA) impacts on consumer attitudes, and behaviors for interacting with social media features passing along electronic word-of-mouth. Participants viewed a video advertisement YouTube, framed as either or firm-generated advertisement, to determine effects of source credibility different levels product involvement. Need cognition (NFC) also was ...

We introduce the concept of “marketing avoidance” – consumer efforts to conceal themselves and to deflect marketing. The setting is one where sellers market some item through solicitations to potential consumers, who differ in their benefit from the item and suffer harm from receiving solicitations. Concealment by one consumer induces sellers to shift solicitations to other consumers, while def...

This study uses the consumer affinity concept to examine the multiple motives that may shape consumers' relationships with food. The concept was applied in a study on four broad product types in the Netherlands, which cover a wide range of the market and may each appeal to consumers with different affinities towards foods. These product types may be denoted as 'conventional', 'efficient', 'gour...

Research Article Cindy Man-Yee Cheung City University of Hong Kong [email protected] Choon-Ling Sia City University of Hong Kong [email protected] Kevin K. Y. Kuan City University of Hong Kong [email protected] With the ever-increasing popularity of online consumer reviews, understanding what makes an online review believable has attracted increased attention from both academics and practi...