People can access information about choices in at least two ways: via summary descriptions that provide an overview of potential outcomes and their likelihood of occurrence or via sequential presentation of outcomes. Provided with the former, people make decisions from description; with the latter, they make decisions from experience. Recent investigations involving risky choices have demonstra...

Economists since the days of Adam Smith and Jeremy Bentham have traditionally viewed consumers as driven by relentless and consistent pursuit of selfinterest, with their choices in the marketplace providing all the measurements needed to reveal their preferences and assess their well-being. This theory of the consumer is empirically successful, and provides the foundation for most economic poli...

impulse buying behavior is one of main concepts in marketing. it is affected on various factors such as cultural factors, psychological factors, personal factors and positional factors. buying can be done because of different reasons (including of needing a production) and this fact aids marketers to better understand consumers’ behavior. impulse buying is one of pervasive aspect of consumer be...

OBJECTIVE Governments are increasing their focus on mandatory public health programmes following positive economic evaluations of their impact. This review aims to examine whether loss of consumer choice should be included in economic evaluations of mandatory health programmes (MHP). METHOD A systematic literature review was conducted to identify economic evaluations of MHP, whether they disc...

TWO recently developed probabilistic multidimensional models for analyzing pairwise choice data are introduced, discussed in terms of their differential properties, and extended in several ways. The first one, the wandering vector model, was originally suggested by Carroll [12] and extended by De Soete and Carroll [30]. The second model, called the wandering ideal point model, is a more recentl...

Based on a large-scale, unique longitudinal dataset comprising more than four million individual transactions, we study linkages between consumer learning, channel choice, and purchase behavior. We focus on online versus traditional over the counter channels. First, we investigate how the occurrence of consumer ‘learning’ is related to ‘unlearning’ in loyalty programs, and how (un)learning depe...

today, using counterfeits is remarkably common in clothing industry. on this basis, present paper is conducted in clothing industry at tehran due to the impact of counterfeit on brand equity of original products’. it is a descriptive research. to achieve research aims, a sample consisting of 384 consumers in tehran who bought counterfeits deliberately were selected. to analyze data and to test ...

While classical and operant conditioning are frequently implicated in the formation of attitudes, there is no generally accepted theoretical portrayal of the processes involved and how the two conditioning processes might interact. We describe a model of attitude–behavior relations, the behavioral perspective model (BPM), which suggests how situational influences on consumer choice may be categ...

This paper studies joint pricing and remanufacturing strategy of a firm that decides to offer both new and remanufactured versions of its product in the market. In making this decision, the firm balances the additional revenue from selling remanufactured products, the demand cannibalization of new product sales, and the cost of remanufacturing. We present the model of the firm’s decisions and c...