In this presentation, we intend to approach pictorial metaphors (PM) and verbopictorial metaphors (VPM) in written Portuguese advertising, using a corpus of newspaper and magazine advertisements. As theoretical framework, we use the Cognitive Linguistics theory of the multiple spaces and blending by Gilles Fauconnier and Mark Turner (2003) and part of Charles Forceville’s (1996) approach to VPM...

The nature of putative semantic anomalies in schizophrenia is controversial. Metaphor interpretation and use provide a useful methodology with which to probe semantics since metaphors are critical in reasoning processes and in how conceptual knowledge is organized. The first study examined free speech for figurative language. The second study explored whether emotional versus non-emotional meta...

Happiness is the goal of American dream; a means to reach happiness wealth; in following turn, wealth cannot be gained without optimism, opportunities, and hard work. Meanwhile, massive use conceptual metaphor raises question whether all domains, namely work, wealth, were expressed Great Gatsby whose theme dream. The data collection technique was document analysis. differentiated from non-data,...

This paper introduces a new, intuitively straightforward approach for thinking about important aspects of systems that are being analyzed, designed, and constructed. Building on past research highlighting metaphors related to organizations, IS, and projects, it shows how considering common, broadly applicable types of subsystems (not standard IS categories such as MIS and DSS) might provide dir...

This paper addresses the question whether metaphors can be represented in WordNets. For this purpose, domain-centered data is collected from the Hamburg Metaphor Database, an online source created for the study of possible metaphor representations in WordNets. Based on the results of the analyses of French and German corpus data and EuroWordNet, the implementation problem is discussed. It can b...

The culture of an organization can be grown and disseminated by infusing it in the artifacts of the organization. These artifacts can be physical things, informational objects, or conceptual artifacts. As people internal and external to the organization encounter these artifacts, they also encounter the culture. This paper focuses on conceptual artifacts—such as stories, metaphors, activities, ...

A central question in metaphor research is how metaphors establish mappings between concepts from different domains. The authors propose an evolutionary path based on structure-mapping theory. This hypothesis--the career of metaphor--postulates a shift in mode of mapping from comparison to categorization as metaphors are conventionalized. Moreover, as demonstrated by 3 experiments, this process...

In the conceptual metaphor theory, it has been common to assume at least two metaphors where concepts of Time are structured through concepts of Space; Time-moving metaphor and Ego-moving metaphor. Several researchers carried out quantitative studies and revealed that languages have preferences on these Temporal metaphors: Ego-moving metaphor is more preferable in English and Chinese. This pape...

This article explores how increasing knowledge in conceptual domains influences the development of metaphor. Two areas of prior research motivated the current study: The notion that many metaphors involve the juxtaposition of conceptual domains rather than merely the terms explicitly used in the metaphor, and the suggestion that historically, once one novel metaphorical relation is made between...