Cultural psychologists have shown that people from Western, Educated, Industrialised, Rich, Democratic (WEIRD) countries often exhibit different psychological processing to people from less-WEIRD countries. The former exhibit more individualistic and less collectivistic social orientation, and more analytic and less holistic cognition, than non-Westerners. Yet the mechanisms responsible for mai...

Culturally held beliefs about the self and its relations with others affect way individuals view their work. In this study, we examined associations between individualism-collectivism three work orientations (i.e., viewing as a job, career, or calling). We also investigated whether positive effects of calling orientation can be generalized to developing eastern country, Mongolia. Using sample 3...

Existing studies on low-carbon behavior mostly performed their analyses at the individual level, and limited of household consumption sustainability lacked a focus psychology processes underlying behavior. Combining family life cycle theory goal framing theory, current study explored how changes in characteristics caused by affect motivations leading to differences use Confirming hypotheses, re...

Business Process Outsourcing (BPO) sector is thriving in India but before the IteS market can really open out beyond the call centre model of business, sparks of trade unionism are now visible in the BPO and call centre industry in India. Nevertheless, there is a widely held view that important changes are occurring in the character of employee attitudes and it is argued that employees’ collect...

Research points to gender diff erences in individualism and collectivism (e.g., Gilligan, 1982; Kashima et al. 1995; Maccoby, 1990; Singelis, 1994). At the broadest level, women appear to be less individualistic and more collectivistic than do men (Cross & Madson, 1997; Hofstede, 2001; Markus & Kitayama, 1991; Triandis, 1995). For instance, women are more willing and able to care for others (Gi...