For the purpose of this paper, the sense in which cleanliness connects with godliness derives from the prominent role played by a handful of nonconformist entrepreneurs whose impact on the consumer goods industries extended far beyond the significance of their businesses when measured by investment or other financial criteria. The historically strong association between marketing and the manufa...

Irrigation has been performed in conjunction with endodontic therapy for many years. One of the primary reasons for irrigating the root canal system is to ensure cleanliness of the canals prior to obturation. This cleanliness involves both elimination of microorganisms and removal of organic matter. Sodium hypochlorite [NaOCl] is the most commonly used solution in root canal treatments, despite...

The marketplace, with its continuously increasing symbolic nature and infinitely many alternative consumption choices, poses a disorderly and threatening environment for consumers. This conceptual paper discusses the ways in which consumers magically create, eliminate, or shift many boundaries surrounding them through rituals and practices related with cleanliness in order to construct a safe ‘...

The relationship between personal and domestic hygiene behaviour and hospitalized childhood diarrhoea was examined in a case-control study of 356 cases and 357 controls from low-income families in metropolitan Manila. Indices of hygiene behaviour were defined for overall cleanliness, kitchen hygiene, and living conditions. Only the indices for overall cleanliness and kitchen hygiene were signif...