How can flagships and brand stores contribute to building brands? We inquire about the relationships between store image, brand experience, brand attitude, brand attachment and brand equity using store intercepts. We find that flagships, due to the powerful brand experiences they allow, have a stronger impact on brand attitude, brand attachment and brand equity compared to brand stores. We prov...

Let G = (V, E) be a graph and let W:V→N be a non-negative integer weighting of the vertices in V. A nonempty set of vertices S ⊆ V is called a weighted defensive alliance if ∀v ∈ S ,∑u∈N[v]∩S w(u) ≥ ∑x∈N(v)−S w(x). A non-empty set S ⊆ V is a weighted offensive alliance if ∀v ∈ δS ,∑u∈N(v)∩S w(u) ≥ ∑x∈N[v]−S w(x). A weighted alliance which is both defensive and offensive is called a weighted pow...

This research focuses on services based on alliance and devises a novel concept called service alliance. Service alliance uses service as the unit that companies can exchange, furnish, and share services in the alliance. Service alliance emphasizes on the representation and exchange for value of single service from an individual company. This research utilizes game theory to discuss the best ac...

This study aims to identify the mediating effect of trust on brand loyalty and brand equity. Three antecedents including cognitive and experiential factors are evaluated to identify their direct effects on brand loyalty and brand equity. Their indirect effects through trust are also evaluated. This study conducted a survey through both paper-based and online based survey. The respondents were 2...

The determinants of strategic alliance performance have not been explored adequately in the literature. Empirical studies abound with numerous kinds of performance measures but, thus far, there is no coherent theoretical basis for the determinants of alliance performance. In this article we present a theoretical framework for understanding alliance performance in terms of its key antecedents. W...

We model the two-Wrm alliance as an iterated prisoners’ dilemma game with an exit option and test several theoretical predictions over two experimental studies. A new major eVect on alliance performance arises by including the exit option (i.e., the option to end the alliance and receive a Wxed payoV that is less than the payoV for mutual cooperation but greater than the payoV for mutual defect...

In ‘‘Does Chain-Ganging Cause the Outbreak of War,’’ Dominic Tierney critiques our work on alliance politics in Europe in the first half of the twentieth century. Tierney incorrectly ascribes to us a theory about the outbreak of conflict based on a ‘‘chain-ganging theory’’ in which war occurs because states become so tightly tied to their allies that they lose volition and find themselves in co...

Most of the literature on the alliance-outcome association is based exclusively on differences between patient reports on alliance. Much less is known about the unique contribution of the therapist's report to this association across treatment, that is, the association between therapist-reported alliance and outcome over the course of treatment, after controlling for the patient's contribution....

where, according to Schiffer, the concept of an F is pleonastic just in case the concept itself licenses entailments of the form: S ⇒ ∃xFx. These are what he calls "somethingfrom-nothing" entailments and the various practices in which such entailments are made are what he calls "hypostatisizing practices" (p.57). The concept of a proposition is pleonastic, according to this definition, because ...

This paper describes several Jet Propulsion Laboratory research efforts being conducted to support Mars sample return in the coming decade. After describing the 2003/05 mission scenario, we provide an overview of new technologies emerging from three complimentary research efforts: Long Range Science Rover, Sample Return Rover, and FIDO Rover. The results show improvements in planning, navigatio...