In September 2010, a group of carrot growers in the USA announced a US$25 million marketing campaign to promote ‘cut and peel’ carrots—also known as ‘baby carrots’—with the slogan: “Eat ‘em like junk food”. The campaign is an attempt to break into the US$18 billion snack-food industry by “[t]aking a page out of junk food’s playbook and applying it to baby carrots” (Horovitz, 2010). It is neithe...

this commentary is a brief response to nir eyal’s argument that health policies should not make healthy behaviour a condition or prerequisite in order to access healthcare as it could result in the people who need healthcare the most not being able to access healthcare. while in general agreement due to the shared concern for equity, i argue that making health behaviour a condition to accessing...

The respiration of carrot (Daucus carota L.) roots is stimulated by ethylene. Polyribosomes were shown to proliferate concomitantly with the increase in respiration, and the extent of polyribosome augmentation was closely correlated to the amount of respiratory stimulation. In addition to the increase in quantity, ethylene caused a 2-fold increase in the average polyribosome size, suggesting ti...

a Laboratory of Biophysics and Wageningen NMR Centre, Department of Agrotechnology & Food Sciences, Wageningen University, Dreijenlaan 3, P.O. Box 8128, NL-6700 ET Wageningen, The Netherlands b Unilever Research and Development Vlaardingen, Olivier van Noortlaan, P.O. Box 114, NL-3130 AC Vlaardingen, The Netherlands c Quantitative Imaging Group, Department of Imaging Science & Technology, Delft...

Rewards are identified as an instrument that promotes cooperation in social dilemmas. All previous experimental studies on this topic use a design that allows for reciprocity with respect to play in the social dilemma, but not for reciprocity to rewards received (for example because interaction is one-shot, or because subject identity labels are randomly reassigned between periods). We introduc...

Routine data sharing is greatly benefiting several scientific disciplines, such as molecular biology, particle physics, and astronomy. Neuroscience data, in contrast, are still rarely shared, greatly limiting the potential for secondary discovery and the acceleration of research progress. Although the attitude toward data sharing is non-uniform across neuroscience subdomains, widespread adoptio...

The son of a Lithuanian artist, Antanas Mockus was the president of the National University in Colombia before he became mayor of Bogotá in 1995. As mayor, he transformed the city into a huge classroom, not only bringing to his administration a new view of governing but also transforming the way people exercised their citizenship. Mockus resorted to a creative communicative and pedagogical effo...

Association Between Indulgent Descriptions andVegetable Consumption: Twisted Carrots andDynamite Beets In response to increasing rates of obesity, many dining establishmentshave focusedonpromoting thehealthpropertiesand benefits of nutritious foods to encourage people to choose healthier options.1 Ironically however, health-focused labeling of foodmaybe counter-effective, as people rate foods t...

Four experiments tested the novel hypothesis that ritualistic behavior potentiates and enhances ensuing consumption--an effect found for chocolates, lemonade, and even carrots. Experiment 1 showed that participants who engaged in ritualized behavior, compared with those who did not, evaluated chocolate as more flavorful, valuable, and deserving of behavioral savoring. Experiment 2 demonstrated ...