The general elections held in 2019 gave Vox enough votes to enter the Spanish Parliament as third most popular political party. growing role of this radical right-wing party has revealed a complex relationship with media. objective study is characterise between and media by analysing party's electoral discourse using quantitative techniques – posts made on Facebook Twitter (n = 224) qualitative...

This paper examines campaign communication of women who ran for the Pennsylvania State Assembly in 1996. The statements made their brochures were content analyzed to see if messages thiis medium similar those identified literature about female candidates' television advertising. Specifically issues, traits, and attacks mentioned examined. Differences between incumbents challengers, winners lose...

A successful social campaign was created from elements such a specific targeted audience, messages, developed theory of change, and use proper communicator. The formulated in the rhetoric theory: credibility, emotions, messages. were conducted called “Love Myself” by BTS, K-pop group. This study to figure out effect quality emotional approach, messages group BTS on effectiveness Myself”. uses t...

After its launching in 2019, the religious moderation program has taken on conventional methods of gathering, seminar, and discussion, whereas millennial generation, one main targets this campaign, are active social media users unacquainted with these methods. Employing virtual ethnography a digital observation to platform online interview, paper aims investigate sphere as strategy counter radi...

Many evaluations of public health education campaigns attempt to draw conclusions regarding the effect of messages on audiences’ attitudes, beliefs, and behaviors based on observational data. To make causal inferences in these instances, it is necessary to adjust estimated campaign effects for possible selection bias due to systematic differences between respondents exposed to the campaign and ...

With interest in studying Computer Science having dropped worldwide in recent years, the inclusive approach to the subject of Human-Computer Interaction (HCI) has strong potential to make a difference. The cs4fn outreach campaign has drawn on this, and is based on core messages with links to HCI themes. cs4fn consists of a free schools magazine, a website and live activities. We present researc...

BACKGROUND Due to the popularity of public service announcements (PSAs), as well as the broader health and social harms associated with illicit drug use, this study sought to investigate how drug prevention messages found in the Government of Canada's DrugsNot4Me campaign were understood, experienced, and engaged with among a group of street-involved young people in Vancouver, Canada. METHODS...

Focusing on several message features that are prominent in antismoking campaign literature, this content-analytic study examines 934 antismoking video clips on YouTube for the following characteristics: message sensation value (MSV) and three types of message appeal (threat, social and humor). These four characteristics are then linked to YouTube's interactive audience response mechanisms (numb...

Antitobacco groups have joined millions of other commercial or noncommercial entities in developing a presence on the Web. These groups primarily represent the following different sponsorship categories: grassroots, medical, government, and corporate. To obtain a better understanding of the strengths and weaknesses in the message design of antitobacco Web sites, this project analyzed 100 antito...