impulse buying is a significant aspect of consumer behavior and a critical concept in the marketplace. dramatic increases in consumption and possibility of credit buying all over the world has provided appropriate situations for impulse buying, however there is little information about impulse buying in eastern and in transition societies and economies. the purpose of this study is to develop a...

This paper presents a step-by-step methodology for intelligent systems analysis and design, used in modeling and supporting the decision process of the electronic consumer. Borrowing methodologies and techniques from Operational Research and Decision Making, detailed and accurate models of the consumer buying and negotiating behaviors are constructed. Furthermore, a multi-agent architecture is ...

In E-commerce, purchase decisions of consumers are often strongly influenced by people who consumers know and trust, and word-of-mouth (WOM) is the most important factor when consumers are making a purchase decision. Many online consumers tend to wait for the opinions of early consumers before making a purchase decision to reduce the risk of buying products. So numerous E-commerce websites prov...

Today with the advent of technology data has expanded to the size of millions of terabytes. For retail industries, customer’s data works as tracks for analysing their buying behaviour. How this data is maintained and used for an effective decision making in retail industry is discussed in this paper. This not only increases profit for companies but also poses a challenge in the field of data mi...

The accounting literature has argued that ®rms overengage in outsourcing because they tend to ignore the transaction costs involved in buying services from external suppliers. A ®eld experiment with managers of health care organizations shows that decision makers are actually quite sensitive to the asset speci®city associated with the ``buy'' option in an outsourcing decision. However, they als...

The main purpose of this research work is to explore the consumer priorities, preference consumers on buying Ceramic Tiles. study will also focus understanding key factors which triggers purchasing decision ceramic tiles. A detailed has been planned identify different criteria be deciding selecting tiles from a particular brand. Comparison made by considering some leading brands available in In...

this paper examines the behavioral aspects of bidder conduct in on-line auctions. It utilizes price data from 113 on-line auctions, surveys of winning bidders, and draws upon the consumer behavior and auction’s literature to examine individual trait differences in shopping preferences that predict a buyer’s decision to use “strategic exit,” the fixed-price buy-it-Now (bIN) functionality. It arg...

This study adopts illusion of control and lateral consumer relationship to investigate their effects on price fairness in online auction and group buying context. These two variables have been known to have strong influences in fairness perception on human decision making processes and outcomes. Through laboratory experiments, this study demonstrates that consumers’ perception on illusion of co...

The consumer behaviour plays an important role in marketing of fast moving consumer goods.This behaviour is effected by various factors.In the present era of globalisation needs and wants of consumers changes with time.The fast moving consumer goods (FMCG) sector contributes a lot to the growth of India’s GDP.Therefore it is neccesary to identify the changes in consumer buying behaviour towards...