Relative to other marketing tools (e.g., advertising, promotions, personal selling) corporate sponsorship is seldom discussed in the marketing literature. This is unfortunate because corporate sponsor relationships can be advantageous to both nonprofit organizations (NPOs) and profit seeking corporations (Hernandez-Murillo and Martinek 2009). NPOs are organizations that strive to provide goods ...

Self-care management is essential for effective chronic disease management. Yet prevailing approaches of healthcare practitioners often undermine the efforts of those who require on-going medical attention for chronic conditions, emphasizing their status as patients, failing to consider their larger life experience as people, and most importantly, failing to consider them as people with the pot...

The enterprise application development industry is currently undergoing profound changes. The well established, large system developers (hubs) take the lead in establishing partner networks with much smaller, often young companies (spokes). This paper takes the perspective of these spokes and seeks to understand their motivations for entering into such partner networks. Drawing on research on s...

Partnering in research across disciplines and across countries can be challenging due to differing contexts of practice and culture. This study sought to demonstrate how central constructs that have application across disciplines and countries can be studied while concurrently considering context. Groups of nurses from Botswana, Ireland, Israel, New Zealand, and Spain partnered to identify how ...

Abstract The hybrid nature of social enterprises gives them a high potential for developing innovations, but at the same time leads to tensions within these organizations. barriers they face gain access traditional sources funding are pushing reinforce their business models and rely more on commercial activities, this fact increases risk mission drift can weaken accountability towards beneficia...

Social values are key to the sustainability of organizations. Drawing on value-based research, stakeholder theory, and corporate social responsibility this paper builds a case study interplay between values, innovation, economic growth. The craft beer industry is fast-growing with potential emphasis built small-scale production localism. We examine how breweries attempt resolve tensions derived...

Implementation of a model of care requires partnering among members of the health care team and patients and their families. Each participant must have clarity about each person’s role and how the system is used to implement and/or utilize a model of care delivery. A community hospital in the Midwest implemented Relationship-Based Care (RBC), a model based on concepts of partnering with self an...

The IS development industry is currently undergoing profound changes. The well established, large system developers (hubs) take the lead in establishing partner networks with much smaller, often young companies (spokes). This paper takes the perspective of these spokes and seeks to understand their motivations for entering into such partner networks. Drawing on research of strategic alliances a...