This study aims to determine the effect of hedonic and utilitarian motives on brand trust mediated by their satisfaction with McDonald's products. research was conducted distributing 100 questionnaires respondents who had consumed The analytical technique used is quantitative analysis path method using SEM AMOS. In this study, it found that there a positive significant through brand.

The business world in the fashion sector is currently developing rapidly, resulting increasingly fierce competition. As customers are getting smarter and more demanding, companies must come up with fresh ideas innovate. Fashion today modern, so it makes people try to look date. Especially among students who very concerned about cooler tidier. purpose of this study analyse effect brand image, re...

The study examines the impact of brand personality on loyalty. It also explores mediating role self-congruence and trust relationship between With today’s competitive environment, it has become increasingly challenging important for companies to increase customer retention. To trespass achieve highest point in competition, have been rigorously looking customs make powerful relations with custom...