The purpose of this study is to explore the effect Brand Experience, Image, Customer Satisfaction on Loyalty for BonCabe customers in Jakarta. Variables used are Satisfaction, Loyalty. This a descriptive research that use non-probabilistic sampling method (240 data closed-questions questionnaires, 7 scale Likert, compiled 2019-2020 from Jakarta). analysis technique using SEM (Structural Equatio...

Employee corporate brand experience is conceptualised as any contact employees have with a along the wide range of touch-points. To investigate this topic, paper provides two studies. In Study 1 (n = 195), an employee scale for direct and indirect experiences (DCBEs ICBEs, respectively) has been developed validated. doing so, shows that these scales are distinct from existing measures in consum...