The aim of this paper is to develop and validate a consumer-based food label equity scale. based on literature review brand labels, one qualitative study, three quantitative studies. Partial least squares analysis used clarify the hierarchical structure proposed scale has seven first-order facets, namely Design, Relevance, Credibility, Honesty, Visibility, Awareness, Clarity. facets then combin...

the purpose of this study is to investigate the extent to which brand experience affects brand credit, brand attitude, and customer-based brand equity. by five-point likert scale, the data will be collected through questionnaire filled by 385 students in islamic azad university-firouzkouh branch using samsung, apple, nokia, sony, sony ericsson, and lg cell phones. lisrel is used to test researc...

Purpose The main objective of this paper is to investigate the factors affecting customer lifetime value (CLV) for Internet service providers in Jordan, namely, technical quality, functional brand credibility, confidence benefits, special treatment satisfaction and commitment. Design/methodology/approach An online survey was conducted involving a sample 481 respondents. SPSS used analyse data t...

This study aims to determine the effect of product innovation on brand image, quality consumer preferences, knowledge image willingness pay, and preferences pay at electricity company. The survey was carried out 150 industrial consumers in Pekalongan City area. Analysis data used with Structural Equation Model (SEM) method. results show that does not affect image. can make an impact when consid...

nowadays, suppliers in order to maintain and improve their positions against othernational and international suppliers take advantage of their brand equity, but the problem is that industrial suppliers do not know what factors are influencing for development and promotion industrial brand equity and also do not know how to enhance brand equity, to improve brand performance in industrial markets...

the image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. the purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand. the components such as suitability, services, brand, variety, quality, and atmosphere form the brand image. the relationship between the brand image an...