The use of communication technology is only limited to a means exchanging messages. However, there significant value behind it. As Baudrillard points out, in consumer society, people buy products based on sign value, as indicated this case study. results study indicate that the #Kelasblogger community's Instagram social media posts contain various values, such commodity ​​and non-commodity valu...

Baudrillard, J. (1983). In the shadow of the silent maJorities. New York: SemlOtext(e}. Bennett, W. T. (1992). The devaluing of Amenca. New York: Summit Books. Bloom, A. (1987). The closing ot the Amencan mmd. New York Simon and Schuster. Choi, J. M· t Callaghan! K.A t & Murphy, J. W. (1995). The politics of culture: Race, violence, and democracy. Westport, CT: Praeger. Fish, S. (1989). Domg wh...

In a first step, we present what we call the " symbolic virtualization " that illustrates the " consumer-oriented " dimension of finance where recent marketing methods present the financial market as a " fashion game ". We also emphasize the speculative impacts of this evolution. We introduce then what we call the " technological virtualization " of finance, that derives from the growing comput...

Does it make sense to talk about cyberspace as an alternative social reality? Is cyberspace the new frontier for the realization of the postmodern self? For philosophers Taylor and Saarinen, and the psychologist Turkle cyberspace is the practical manifestation of a postmodern reality, or rather hyperreality (Baudrillard). In hyperreal cyberspace, they argue, identity becomes plastic, ‘I can cha...

Jean Baudrillard “Simülasyon teorisi” olarak bilinen teorisi ile yaşadığımız çağın kitle zihni üzerine analizlerde bulunmuştur. Her ne kadar kritiklerini çağa yönlendirse dahi simülasyon teorisini Rönesans ve Sanayi Devrimi başlayan bir süreçte tarihlendirmiştir. Üç yüz yıllık süreci içine alan bu tarihlendirme doğal kuramının neye karşılık geldiğinin anlaşılmasını zorlaştırmaktadır. J. Baudril...

The practice of contemporary warfare seems to be plagued by scandal. It is often assumed that the act of bearing witness to these moments of ethical failure, in which the relationship between the martial and the ethical breaks down, plays an important role in holding powerful actors to account for their conduct. Considerable faith has been placed in the role of transparency and truth-telling as...

A partir de quais referências se pensava a comunicação no início do século 21? Um delineamento parcial por ser construído da análise dos acionamentos conceituais presentes na produção em periódicos Área. Para tanto, este texto analisa 385 artigos publicados entre 2003 e 2007 nas revistas Logos (UERJ), Comunicação & Informação (UFG) Famecos (PUC-RS), identificando os principais aspectos teór...

If there is one agreement between theorists of modernity and those of post-modernity, it is about the centrality of consumption to modern capitalism and contemporary culture. To thinkers as different as Werner Sombart, Emile Durkheim and Thorstein Veblen at the turn of the twentieth century, consumption was a decisive force behind modern capitalism, its dynamism and social structure. More recen...