The article is devoted to the study of stylistic figures employed increase effectiveness social advertising. purpose was describe speech that are most often used when developing argumentation messages. material collected from various media banks on Internet by a continuous sampling method. We have analyzed environmental advertising posters, more than 4,000 units in total. Stylistic traditionall...

This essay has two primary objectives. First, acknowledging the fact that the philosopher’s fundamental responsibility, due to the conditions of social order in many regions and nations around the world, requires not merely thought but also actions that transform this world into a more equitable and inclusive one, the author proposes to show the reader a simple way (among many other possibiliti...

Western-liberal discourses of power and the social practices associated with them are proving inadequate to the task of creating a peaceful, just, and sustainable social order. Having recognized this, progressive scholars and social reformers have begun articulating alternative discourses of power, along with alternative models of social practice. Together, these efforts can be interpreted as a...

in the field of critical literature, siavash kasraie and ahmad matar's poems can be comparatively analyzed in terms of their social background, poetic content and linguistic strategies. applying a.van dijk’s socio–cognitive model of discourses studies, this paper uses critical discourse analysis to identify discourses formed in the works of the poets and analyzes the ideologies and discourse-or...

This article focuses on home-based citizenship classes for Bhutanese-Nepali elders in Central Ohio in the United States. As part of a larger longitudinal study centered in the ethnographic, language socialization, and discourse analytic traditions, the article focuses on data, particularly regular audiovideo recordings, gathered over a five-month period and tracks one student’s progress towards...

media can be a good representation of dominant ideologies in society. the analysis of such discourse can shed light on the mental and social structures of people in society. adopting van dijk’s (1995) layout of discourse ideology and his (2000) practical and general outline of ideological analysis, this study analyzes the iranian movie a separation, the winner of the 84th annual academy award f...

Social media provides a unique platform enabling public discourse around cross-cutting ideologies. In this paper, we provide a methodological lens for studying the discourses around the controversial topic of abortion on social media. Drawing from the theoretical framework of “Critical Discourse Analysis”, we study discourse around abortion on Twitter through analysis of language and the manife...

Critical Discourse Analysis uncovers the relationship between discourse, ideology, and power. This study investigated and analyzed contents, social relations, and subject positions in conversations of four popular advanced ELT textbooks. The findings indicated that for contents, giving/asking for information and interaction were outstandingly significant. Regarding social relations, friend was ...

the distinguished gender language of the dominant gender discourse in the social atmosphere of iran, as one of the most influential phenomenon determining the linguistic and non-linguistic actions of individuals, has been appeared in the popular magazines. it seems that the ruling ideology of the dominant gender discourse is to construct and use the self-made gender view that preserves its inte...