2 Summary The arousal-biased competition (ABC) model predicts that arousal increases the gain on neural competition between stimuli representations. Thus, the model predicts that arousal simultaneously enhances processing of salient stimuli and impairs processing of relatively less-salient stimuli. We tested this model with a simple dot-probe task. On each trial, participants were simultaneousl...

This paper describes an approach using wearables to demonstrate the viability of measuring physiometric arousal indicators such as heart rate in assessing how urban built environments can induce physiometric arousal indicators in a subject. In addition, a machine learning methodology is developed to classify sensor inputs based on annotated arousal output as a target. The results are then used ...

The effects of physiological arousal on persuasion are investigated. An exercise task was used to manipulate physiological arousal, and systolic biood pressure readings were taken to assess the effectiveness of this manipulation. The resuits indicate that endorser status (celebrity or noncelebrity) has a stronger influence on brand attitudes under high than under moderate levels of physiologica...

Neuromodulation of arousal states ensures that an animal appropriately responds to its environment and engages in behaviors necessary for survival. However, the molecular and circuit properties underlying neuromodulation of arousal states such as sleep and wakefulness remain unclear. To tackle this challenge in a systematic and unbiased manner, we performed a genetic overexpression screen to id...

This study examined how valence and arousal affect the processes linked to subsequent memory for emotional information. While undergoing an fMRI scan, participants viewed neutral pictures and emotional pictures varying by valence and arousal. After the scan, participants performed a recognition test. Subsequent memory for negative or high arousal information was associated with occipital and te...

Female sexual arousal disorders constitute a varied spectrum of difficulties, ranging from the total absence of genital or subjective pleasurable arousal to feelings of persistent genital arousal in the absence of sexual desire. Arousal disorders can be associated with physical factors (eg, vaginal dryness) or psychological factors (eg, anxiety, distraction), or a combination of both. The most ...

Since entering the field of women’s sexuality 18 years ago, my research has focused primarily on understanding women’s sexual arousal. To the extent that desire and arousal mechanisms are closely related in women, my research also has implications for understanding women’s sexual desire. According to the Laumann et al. (1994) random probability sample of over 1,600 women in the US, approximatel...

A number of recent studies have shown that associative memory for within-item features is enhanced for emotionally arousing items, whereas arousal-enhanced binding is not seen for associations between distinct items (for a review, see Mather, 2007, Perspectives on Psychological Science, 2, 33-52). The costs and benefits of arousal in memory binding have been examined for younger adults but not ...

Two experiments tested the effect of boredom on galvanic skin potential, skin conductance, and heart rate as autonomic measures of arousal. The results support Berlyne's 1960 hypothesis that boredom increases autonomic arousal. An intelligence measure correlated positively with rated boredom on the experimental task. The subjective state of boredom was seen as resulting from an inadequate rate ...

BACKGROUND Many sexual psychophysiologic studies have failed to find differences in physiologic genital arousal between women with and those without sexual dysfunction. However, differences in self-reported (ie, perceived) measures of genital responses between these 2 groups of women have been noted. AIMS To determine whether women with and without sexual dysfunction differ on measures of phy...