This paper investigates whether immediate impression about websites influences only perceptions of attractiveness. The evaluative constructs of perceived usability, credibility and novelty were investigated alongside visual appeal in an experimental setting in which users evaluated 20 website screenshots in two phases. The websites were rated by the participants after viewing time of 500 ms in ...

AIM This paper examines appeal to fear in general: its perceived positive aspects, its negative characteristics, its appropriate as well as its fallacious use. BACKGROUND Appeal to fear is a commonly used marketing method that attempts to change behaviour by creating anxiety in those receiving a fearful message. It is regularly used in public health initiatives such as anti-smoking, anti-drun...

A design algorithm is derived, for a calculating minimum allowable electrical clearances in alternating and direct current “permissible” equipments, which are authorized to operate in gassy mines and tunnels under Part 18 of Title 30, Code of Federal Regulations [1]. The calculated clearances apply to operations at altitudes ranging up to 12 000 ft (3658 m) above sea level. The minimum allowabl...