Abstract A new species of Apocynaceae, Ruehssia quirinopolensis, endemic to Serra da Confusão do Rio Preto and Igrejinha, Quirinópolis, state Goiás, Brazil, is described illustrated. It resembles R. rupestris, differing by the white corolla, adaxially villose with a longer tube, its corona lobes upper portion lanceolate. Besides distribution map for species, we provide key identify nine that oc...