Introduction: It is predicted that tourism will be the most profitable industry in the world in 2020. The current study aimed to evaluate the influence of advertising on attracting foreign medical tourists based on the marketing mix model. Methods: In this descriptive study, participants (n=136) completed a standard questionnaire containing items on demog...

This work deals with subsidy transfer from a manufacturer to a retailer through the distributor in cooperative advertising. While the retailer engages in local advertising, the manufacturer indirectly participates in retail advertising using advertising subsidy which is given to the distributor, who in turn transfers it to the retailer. The manufacturer is the Stackelberg game leader; the distr...

Top-k retrieval over main-memory inverted indexes is at the core of many modern applications: from large scale web search and advertising platforms, to text extenders and content management systems. In these systems, queries are evaluated using two major families of algorithms: documentat-a-time (DAAT) and term-at-a-time (TAAT). DAAT and TAAT algorithms have been studied extensively in the rese...

The goal of the current study is to determine the optimal level of advertising beyond which advertising expenditure will not be justified by revenues. To achieve the goal first different types of media were rated by experts as to the degree of their importance. Then data ware collected by interviewing the managers and reviewing different media resources. The collected data were then analyze...

The aim of this research is to help advance a better understanding of digital advertising innovation adoption, consumer acceptance of customized advertising, and the influence of customized advertising on product purchase intent via a mobile social network. To this end, two types of questionnaires, including an open questionnaire filled up by 16 experts and university professors was designed to...

A unique value proposition of Internet-based digital marketing is the availability of precise measures of the actual performance of individual campaigns, which makes performance-based advertising pricing schedules feasible. These pricing schemes are studied in the presence of competition, performance uncertainty and asymmetric information about the quality of the client’s content and the effect...

OBJECTIVE The question addressed in this review is whether aggregate alcohol advertising increases alcohol consumption among college students. Both the level of alcohol-related problems on college campuses and the level of alcohol advertising are high. Some researchers have concluded that the cultural myths and symbols used in alcohol advertisements have powerful meanings for college students a...

The ability of a business to effectively allocate resources from the primary line and gain income by its financial performance. aim study for examine impact company’s age, capital structure, size, advertising ratio, intellectual on Research populations this involved consumer non-cyclical companies listed Indonesian stock exchange period 2018 2020. sample was determined using objective sampling ...

Analysis of the welfare effect of advertising depends critically upon the effect of advertising on market prices. In many circumstances, advertising that leads to higher (lower) market prices is overproduced (underproduced) from society s perspective. This paper demonstrates that these predictions may not hold when consumer search costs are important. A model is developed to show how advertisin...

The paper determines the effects of different influencing variables on the media company’s optimal subscription and advertising prices and editorial content. The company maximizes profit consisting of subscription and advertising revenue, minus the costs of content, advertising, and circulation, by setting the subscription and advertising prices and the amount of editorial content. Subscription...