Like other developing countries, especially Malaysian urban youths, are continuously creating their “own language” to set themselves apart from the older generation. Referred as Generation Z or Gen (post-millennials), these group of youths use slang that takes form code-mixing, abbreviations and ‘nonstandard variety’ languages. First, this study aimed reveal patterns youth language incorporated...

Advertisements are becoming increasingly popular and being presented in multifaceted ways due to their unique features artistic techniques of expression. primarily through visual, sound, verbal modality. These modalities have own functions, they interact with each other. Based on the working mechanism conceptual metaphor, metaphorical meaning an advertisement is constructed cooperation modality...

The objective of this article is to analyze the contents and unconventional advertising narratives eight most important women in world fashion Spain Ecuador relation number followers points view, order identify discursive esthetic strategies that may reflect keys their experience as prescribers, through a content analysis based on interpretation five viewed videos between 2018 2019 from four Sp...

Based on theories in pragmatics, rhetoric, argumentation and discourse analysis, the genre of “journalistic film review”, relatively little examined, has been analysed this paper as a reflecting justified assessment. Our presented case study, concerns persuasive function titles 53 French francophone reviews. In act persuasion, anchored Perelman’s (1971) concept argumentation, corresponds to rhe...

Cooperative advertising is a cost-sharing mechanism in which a part of retailers' advertising investments are financed by the manufacturers. In recent years, investment among advertising options has become a difficult marketing issue. In this paper, the cooperative advertising problem with advertising options is investigated in a two-period horizon in which the market share in the second period...

The purpose of this study is to the theoretical provisions pragmalinguistics regarding advertising texts, describe their paralinguistic features and stylistic techniques in communication. objectives are: analyze domestic foreign practical scientific research field discourse texts; identify main positions approaches technologies communication; present classifications types English- language slog...

The aim of this study was to analyze, from a gender perspective, advertising broadcasts during time crisis. A holistic perspective the stereotypes, roles, professions, and relations represented is offered by utilizing content analysis all advertisements their corresponding images broadcast. Methods: 20 variables conducted; these, 7 were obtained under 1.350 images, 71 audiovisual spots on YouTu...