the outcome of this research is a practical framework for “idea generation phase of new product development process based on customer knowledge”. in continue, the mentioned framework implemented in a part of iran n.a.b market and result in segmenting and profiling this market. also, the critical new product attributes and bases of communication message and promotion campaigns extracted. we have...

this thesis is based upon the works of samuel beckett. one of the greatest writers of contemporary literature. here, i have tried to focus on one of the main themes in becketts works: the search for the real "me" or the real self, which is not only a problem to be solved for beckett man but also for each of us. i have tried to show becketts techniques in approaching this unattainable goal, base...

abstract: the present study is an attempt to find out cultural exophoric references in iranian high-school elt textbooks and touch stone series to compare the frequency of occurrence of such references in these books. the purpose is to find out which of the series of the books under investigation impose a greater referential burden on efl learners as far as their reading comprehension of the ...

مراتع حدود نیمی از خشکی های جهان را در بر دارند و پوشش گیاهی آن در نتیجه تأثیر متقابل محیط و موجودات زنده به وجود آمده است و به عنوان یک اکوسیستم طبیعی مدیریت می شوند. علاوه بر مراتع، راه ها در عصر حاضر نیز از اجزا مهم و زیرساخت های اصلی زندگی نوین و توسعه کشورها به شمار می روند. جاده ها ساخته دست بشر هستند و جوامع گیاهی کنار جاده تحت تأثیر ساخت و ساز قرار دارند. پوشش "رودرال" به مجموعه ای از پ...

this research concentrates on the lithostratigraphy, biostratigraphy, microfacies and sedimentary environment of the asmari and gachsaran formations at southwest firuzabad. the thickness of the studied section in all 608.95 meters that 220.8 meters belong to the asmari formation and 387.95 meters belong to the gachsaran formation (champe and mol members). in the study area, the asmari formation...

Extraction and processing of oil products consume 10% of the total energy produced by fossil resource. to prevent operational problems in downstream units Oil extracted from oil fields will be sent to the desalting plant for desalination and dehydration. One of the most important steps that have a vital role in this unit is pre-heating by heaters which use natural gas produced with crude oil at...

this study examines the effetivenss of task-based activities in helping students learn english language structures for a better communication. initially, a michigan test was administered to the two groups of 52 students majoring in english at the allameh ghotb -e- ravandi university to ensure their homogeneity. the students scores on the grammar part of this test were also regarded as their pre...