Mathematical model for hit phenomena in entertainments in the society is presented as stochastic process of interactions of human dynamics. The model use only the time distribution of advertisement budget as input and the words of mouth (WOM) as posting in the social network system is used as the data to compare with the calculated results. The unit of time is daily. The WOM distribution in tim...

This study aims to analyze the effect of product quality, price, brand image, E WoM and on purchasing decisions for Oriflame products. Case studies at SPO Amalia Kartika Putri Situbondo.This type research is included in quantitative research.The sample used was 40 respondents with a purposive sampling technique. The data analysis method Multiple Linear Regression analysis.the influence Purchase...

The word-of-mouth (WOM) marketing has been recognized to be the most credible and important marketing approach, especially when the social network websites have become an internet phenomenon. Previous studies have shown that the dispersion of WOM across various communities has significant positive impact on product adoption (Godes and Mayzlin, 2004). On the other hand, the homophily theory in s...

The current NAND flash architecture requires block erasure to be triggered in order to decrease the level of a single cell inside a block. Block erasures degrade the quality of cells as well as the performance of flash memories. One solution is to model flash memories as write-once memories (WOM) where the level of a cell can only be increased. Various coding schemes for WOM can then be applied...

word of mouth (wom) is a powerful promotional instrument and an important information source influencing on attitudes and purchasing decision of consumers. it plays a critical role in services in which quality of consumers’ beliefs affects their choice. wom has a particular importance in tourism industry because intangible products cannot be used before consumption. the current study aims to in...

The study is about the implementation of airport service quality perception and its relation to Word Mouth (WOM). main purpose develop an understanding developed by Airport Council International. Furthermore, it investigates relationship between WOM analyzes whether passengers discuss other passengers; share experience social media; recommend others or not. These raise questions could affect (W...

When choosing between alternatives of uncertain quality, one can learn from other decision-makers either through communicating with them about the reasons underlying their choices, or through simply observing their choices. The former way of learning has been extensively studied in the word-of-mouth (WOM) literature, while the latter way, labelled silent word-of-mouth (SWOM), has received less ...