AbstractThe purpose of this paper is to highlight the positif significance site characteristics (shopping convenience, design, informativeness, security and communication) with e-WOM mediated customer satisfaction, e-trust e-commitment. The objectives research was : (a) positive effect shopping convenience (b) design (c) informativeness (d) (e) communication (f) satisfaction e-trust, (g) e-comm...

Research has consistently shown that online word-of-mouth (WOM) plays an important role in shaping customer attitudes and behaviors. Yet, despite their documented utility, explicit user scores, such as star ratings have limitations in certain contexts. Automatic sentiment analysis (SA), an analytics technique that assesses the “tone” of text, has been proposed as a way to deal with these shortc...

Investors' attention to a firm's stock has been demonstrated influence returns (Da et al., 2011). But does marketing information draw stock? Research in finance, accounting, and investigated advertising as one potential driver of investors' stock. How about other drivers? The authors develop hypotheses related the impact changes four levers: advertising, product development announcements, WOM, ...

The next generation digital signage (NGDS) has become extremely important as a new innovative information system that provides interactive information to users by capturing contextual information through the utilization of the state-of-the-art technologies. NGDS gets wide popularity from millions of people due to its advanced information services that fit in with the individual’s digitizing lif...

Recently WOM has become popular with the penetration of Internet and the popularity of social media, and attracted the attention of IS researchers. This study develops a model to explore the factors motivating e-service users’WOM behavior from the expectation confirmation paradigm together with trust. The research model was empirical tested with 543 valid responses from the online travel servic...

Information cues about products influence consumer purchase decisions. Online review can enhance communication among consumers while affecting consumer perception by increasing awareness and reducing uncertainty. However, little is known on how Word-of-Mouth (WOM) and information cues interact, especially on experience goods like hotel rooms. To bridge this gap, we analyze data collected from E...

Word-of-mouth (WOM) has been recognized as one of the most influential resources of information transmission. However, conventional WOM communication is only effective within limited social contact boundaries. The advances of information technology and the emergence of online social network sites have changed the way information is transmitted and have transcended the traditional limitations of...