− 4% of all disease burden in developed countries is caused by low fruit and vegetable consumption; just under 30% of coronary heart disease (CHD) and almost 20% of stroke in developed countries is due to fruit and vegetable consumption levels below 600g per day. If every person in the EU(25) consumed 600g of fruit and vegetables per day, more than 135 000 deaths/year from CHD and stroke could ...

abstract introduction: adequate intake of fruits and vegetables (at least five servings a day) is recommended as a nutritional behavior of great importance in prevention of chronic diseases. this study aimed to compare the intake of fruits and vegetables in adult males and females of isfahan and to assess its association with personal and demographic factors, as well as seasons. methods: this c...

OBJECTIVES This study investigates the joint role of coping planning and action control as volitional predictors of changes in the daily consumption of fruit and vegetables. DESIGN In a longitudinal online survey, 203 participants completed assessments at baseline (Time 1), 1 week (Time 2), and 2 weeks later (Time 3). METHODS Structural equation modelling was used to test a series of three ...

Our study aimed to assess the impact of a six-months nutrition program, taught by trained teachers, on fruit and vegetable consumption among children in grades 1 to 4. Four hundred and sixty-four children (239 female), 6 to 12 years old, from seven elementary schools were assigned to this randomized trial. Teachers were trained by researchers over six months, according to the following topics: ...

BACKGROUND American children typically eat fewer fruits and vegetables than recommended by guidelines. This study examines whether free coupons can increase children’s fruit and vegetable intake at home. METHODS Families of the participating students received weekly coupons for fresh fruits and vegetables over a 1-month period. Pretest and posttest surveys were conducted to measure change in ...

This field experiment examined the impact of an individual's need for cognition (NFC; the tendency to enjoy thinking deeply about issues), complex versus simple messages, and the interaction of NFC and message type on encouraging fruit and vegetable consumption. Callers to the Cancer Information Service of the National Cancer Institute (N=517) were asked to participate in the experiment at the ...

Clear associations have emerged between conscientiousness and health behaviours, such that higher levels of conscientiousness are predictive of beneficial health behaviours. This study investigated the conscientiousness-fruit and vegetable consumption relationship and whether behavioural intention mediated this relationship. A large sample of adults (N = 2136) completed an online battery of que...

Theoretically driven health communications are needed to promote fruit and vegetable intake among people at different stages of change. The Health Action Process Approach, a clearly specified model and good predictor of fruit and vegetable intake, was used as a framework to guide a formative research for the development of health messages targeting individuals at either a non-intentional or int...

Fruit and vegetable consumption and cancer prevention Increased consumption of fruits and vegetables has been linked to a decrease in the risk of cancer. According to the evidence, about 35 percent of all cancers can be prevented through increased fruit and vegetable consumption (World Cancer Research Fund International 1997). Cancers of the mouth, esophagus, lung, cervix, and bladder can be re...