Fairtrade supply chains lack information linking commodity producers with fairtrade shopper behaviour. This paper aims to show how supermarket loyalty card data of over 1.7 million shoppers can be analysed using paired-samples t-test analysis to objectively profile the fairtrade shopper and address its supply chain management implications. The paper demonstrates the huge marketing potential tha...

information filtering We discuss the implications of information consumer and producer needs for the provider of basic filtering technology. To understand the consumer point of view, we outline seven different filtering goals that cover a wide variety of filtering questions, including obtaining an overview, identifying a trend, and finding a match between a prototype and an instantiation. We di...

The field of cognitive psychology studies how people make decisions and how these decisions are reflected in behavior. In contrast, neo-classical economics has pursued the economic conditions which are sufficient for decentralized resource allocation to achieve a Pareto optimal outcome. In pursuit of these conditions, neoclassical economists have identified those characteristics of economic beh...

Building automation is the key to exploiting flexibilities in building operation with regard to integration of renewable energy sources, load shifting and general optimization for energy efficiency. Based on thermal and electric models of building physics and the energy producers and consumers in the building it is possible to assess the current state of the building and its systems and make pr...

Peculiarities of the LME contract structure give impression that exchange spot prices measure transaction paid by consumers and received producers. This can be misleading. Transaction also include a regional premium account for substantial component full price. In well-supplied markets, premiums cost intermediating warehouses consumers. periods tight demand they reflect urgency consumer require...