Background and Objectives: HospitalBranding is a new concept in Iran that requires focused attention in order to enhance economic performance of health care delivery system. This study aimed to develop a conceptual framework for initiation and promotion of public teaching hospital brand in an Iranian context. Methods: A comparative study of hospital brand...

Describes an innovative methodology for data collection in urban space using walking and audio recording with local citizens. Develops analytical process from the which can be reused travel writing place branding building resources ethnographic museums archives, ethnopoles. Draws on theories of identity Foucault Deleuze & Guattari.

a r t i c l e i n f o Keywords: Customer–brand identification Company identity Brand identity Social identity Brand loyalty This paper proposes a social identity perspective of customer–brand relationship and integrates brand identity and identification with value, trust and satisfaction in predicting brand loyalty. Two studies' empirical results support this path to brand loyalty framework. Th...

Thus, there is an urgent need to abolish this practice. Branding is a criminal offence under Indian Penal Code-324. Extensive education programs explaining its harmful effects aimed at rural illiterate masses including people involved in carrying out branding are required. All physicians need to be aware of this possibility while seeing a child with inexplicable burn scars, lest it might be lab...

This paper makes a case for the use of design in business-to-business marketing. Although design most clearly is a competitive asset in consumer marketing, the vertical connections force upstream use of design. This development coincides and complements corporate and product branding, where design is seen as a way to verify and sustain the claims given in branding. Finally, the paper contains s...

Hot-iron branding is painful for cattle, but little is known about the duration of or effective methods to control this pain. This work quantified pain sensitivity and healing in branded and unbranded animals. In addition, the effects of a single injection of nonsteroidal anti-inflammatory drug (NSAID) were also considered; this has been suggested as practical method of mitigating pain in the h...

a r t i c l e i n f o Brand alliances in the business-to-business domain are becoming increasingly popular. This study investigates the impact of context-related effects on the formation of evaluation perceptions in B2B brand alliances. Assimilation and contrast effects represent the conceptual framework. Employing an experimental design we test the influence of two contextual factors on a rang...

Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network model of memory to explain brand knowledge and to show how the mere exposure effect can be leveraged ...

Despite the surge in interest in research on organizational identification, little attention has been paid to investigating the notion of identification in the branding context. Moreover, consumer-brand identification has been conceptualized and opertionalized equally as organizational identification while ignoring both the shortcomings of organizational identification measures and the differen...