Social networks based trust is a promising approach to supporting people and software agents to interact with “strangers” on the Web. A necessary condition for trust propagation in social networks is that trust is transitive. However, is trust transitive? What types of trust are transitive and why? There are few theories and models found to answer these fundamental questions in a formal manner....

When does a person who has been trusted reciprocate that trust? Kiyonari, Yamagishi, Cook, and Cheshire (2006) compared behavior in trust games and faith games and showed that in one-shot games, players who were trusted did not reciprocate that trust. In an experiment using trust games and dictator games, we examined what type of trust would elicit reciprocation of that trust by the trustee. In...

This paper presents a longitudinal study of individual trust development in virtual collaboration in China. We review the concept of trust, trust factors, and examine the development of individual trust and explore why individual trust changes over time. Risk, benefit, and interest are main trust factors that influence the development of individual trust. Survey data were collected at three poi...

This study tries to measure political trust and political participation among students who are members of the Islamic Association and the student's Basij of Mazandaran University and Babol Noshirvani University of Technology. In addition the impact of political trust on political participation tested and studied. The theoretical framework of the study is based on Putnam's theory on the impact o...

Trust investigation in B2C E-commerce is usually based on analyzing relative compositions of B2C E-commerce, and mainly focuses on direct perceived trust of consumers. But in real B2C E-commerce, recommended trust of mature consumer is an important channel to enhance trust for a new consumer. A recommended trust evaluation method in B2C E-commerce is proposed based on fuzzy analytic hierarchy p...

In the age of information explosion, Internet facilitates product searching and collecting much more convenient for users. However, it is time-consuming and exhausting for users to deal with large amounts of product information. In response, various recommendation approaches have been developed to recommend products that match users’ preferences and requirements. In addition to the well-known c...

This chapter introduces trust modeling and trust management as a means of managing trust in digital systems. Transforming from a social concept of trust to a digital concept, trust modeling and management help in designing and implementing a trustworthy digital system, especially in emerging distributed systems. Furthermore, the authors hope that understanding the current challenges, solutions ...