With the advent of digital technologies (i.e., social media), tourism has evolved its marketing strategies. Even though published literature discusses importance content on media from various consumer perspectives, much more work must be done to examine how consumers make travel decisions based content. This study proposes a model for analyzing intent motivations (e.g., novelty, entertainment, ...

Purpose This study investigates the moderating effect of eco-destination image on relationships between travel motivations and ecotourism intention. Design/methodology/approach The employs convenience sampling method to develop a research sample, multivariate data analysis analyse 435 valid observations collected in structured questionnaire survey conducted Vietnam. Findings paper reports that ...

Traditionally, time spent travelling has been seen as a ‘cost’ to the traveller. Autonomous or fully automated vehicles (FAVs) can free driver of driving task and allow engagement in other worthwhile activities inside FAVs, which transform how people travel. However, there is little understanding about travel be used this FAVs; whether related intention use FAVs. This paper addresses these ques...

Pada era pertumbuhan ekonomi saat ini, industri pariwisata dibantu oleh pemerintah kota Batam setempat untuk terus memperbaiki semua sarana dan prasarana yang dibutuhkan soleh wisatawan. Dari segi akomodasi, fasilitas, memperbanyak atraksi, serta kemudahan akses ditawarkan. Semua ini dilakukan agar terciptanya destination image positif, sehingga dikemudian harinya diharapkan dapat menarik wisat...

The purpose of this study is to reveal the effect Covid-19 fear on travel intention and test mediating reliance vaccine in relationship between intention. In context, a structural model was created examine these three variables: among Covid-19, trust vaccine. quantitative carried out through order verify behavior variables together using Ibm Amos 24 package. A case based data collected from 467...

The Covid-19 pandemic outbreak is dramatically affecting travelers’ behavioral intentions. higher level of risk perceived has reduced people’s intention to travel, especially among those lacking self-confidence. present study investigates how personality traits (i.e., information acquisition and personal outcome decision-making) impact destination image get infected by the virus may influence a...

This study explores the impact of tourism related variables such as service quality, environmental concern, corporate reputation, word-of-mouth and travel intention on Pakistan's premium bus services. Data is collected through questionnaires convenience sampling used. For data analysis, SPSS Smart PLS3 software are Theoretical results vindicated a positive relationship between quality well repu...

Brand equity and destination branding subjects are among the most important issues in field of marketing that have concerned business managers management organizations operating tourism sector. Particularly recent periods, as a result growing competition, there has been significant increase studies on destination. The main objective this research is to determine effect brand value travel intent...

This paper was conducted to explore the effects on visitors' future intention in Phong Nha - Ke Bang National Park. A quantitative approach used as main method analyze statistical methods via SPSS and AMOS software. research 313 visitors who have traveled PN-KB Park at least once. The results show that Future Intention is directly affected by Destination Image Tourist Satisfaction. 4 factors: T...