We examined whether presenting an odor with a positive, neutral, or negative name would influence how people perceive it. In experiment 1, 40 participants rated 15 odors for their pleasantness, intensity, and arousal. In experiment 2, 30 participants passively smelled 10 odors while their skin conductance (SC), heart rate (HR), and sniffing were recorded. We found significant overall effects of...

In order to refer using a name, speakers must believe that their addressee knows about the link between the name and the intended referent. In cases where speakers and addressees learned a subset of names together, speakers are adept at using only the names their partner knows. But speakers do not always share such learning experience with their conversational partners. In these situations, wha...

abstractthe aim of this study was to find the appropriate type of translation of english brand names iranian consumers prefer, i.e. phonetic, semantic and phonosemantic types of translation. also, it was aimed at examining the type of font size iranian consumers tends to see on packages of english products. to this end, the distinction between male and female participants as well as the partici...

While using the brand names seems like a trivial issue at the outset, using these names is inherently problematic. Cardiovascular drugs remain the most commonly prescribed drugs by the physicians. The junior doctors are likely to introject practices of their seniors and consequently to reciprocate from the experiences learnt from their preceptors. Using the generic names may be one way to facil...

Identifier names are the main vehicle for semantic information during program comprehension. Identifier names are tokenised into their semantic constituents by tools supporting program comprehension tasks, including concept location and requirements traceability. We present an approach to the automated tokenisation of identifier names that improves on existing techniques in two ways. First, it ...

A sample of 80 English subjects and a comparable sample of 80 Australian subjects rated their familiarity with, or their liking for, either 100 randomly selected male Christian names or 100 randomly selected female Christian names. Positive linear relationships between familiarity and favourability, ranging from r = 0·568 (P> 0'(01) for female names in the Australian sample to r = 0·824 P < 0·0...

Automatic speech recognition that involves people’s names is difficult because names follow a long-tail distribution and they have no commonly accepted spelling or pronunciation. This poses significant challenges to contact dialing by voice. We propose using personalized pronunciation learning: people can use their own pronunciations for their contact names. We achieve this by implicitly learni...

Users on Twitter are commonly identified by their profile names. These names are used when directly addressing users on Twitter, are part of their profile page URLs, and can become a trademark for popular accounts, with people referring to celebrities by their real name and their profile name, interchangeably. Twitter, however, has chosen to not permanently link profile names to their correspon...

Abstract The aim of this study was to find the appropriate type of translation of English brand names Iranian consumers prefer, i.e. phonetic, semantic and phonosemantic types of translation. Also, it was aimed at examining the type of font size Iranian consumers tends to see on packages of English products. To this end, the distinction between male and female participants as well as the partic...