DOI: 10.2501/JAR-51-1-276-287 INTRODUCTION AND REVIEW Thirty years ago, television was the medium that drove the creation of advertising. In 2011, advertisers aggressively are seeking alternatives to television advertising in the wake of escalating costs and decelerating reach. Audience erosion has been attributed to the proliferation of television channels and the increasing popularity of medi...

The present study examined the relations between preschoolers' television exposure and executive functions (EF). One hundred and nineteen 3- to 6-year-old children and their parents participated. Parents filled in a questionnaire regarding children's television viewing time, television content and parental mediation behaviors about their child's television viewing. The children were asked to fi...

This paper addresses the evaluation of the performance of Advanced Television Systems Committee digital television. The evaluation is carried out through a simulated digital television system using matlab with simulink .The ATSC digital television standard accommodate a system designed to transmit high-quality video and audio, and ancillary data within a single 6-MHz terrestrial television broa...

The performance of stereoscopic television systems and its dependence on various parameters are investigated. It is shown that the extent of the region of space which can be displayed in three dimensions without causing undue eyestrain to the observer, and also the minimum detectable depth interval, are related to and may therefore be controlled by the system geometrical and optical parameters....

In this paper we present our framework, SenSee, designed to provide context-aware and personalized search that can be used to support multimedia applications in making content recommendations. Our primary demonstration application built upon the framework targets the growing digital television domain where we foresee an increasing need for user-adaptive functionality to counter the looming cont...

This research examines how the South Korean cable television industry has developed. The research reviews a brief history of the South Korean broadcast television system and examines the U.S. cable television system to provide better understanding of the development of the South Korean cable television. The research explains policies, laws, industrial structure, and three issues of localism, co...

Traditional television screens have lost their monopoly on television content. With a helping hand of digitalization, the introduction of ever more screens in our lives and increasingly faster network technologies, a wide variety of alternative screens and sources of television content are trying to conquer a piece of the audiences' viewing time. This evolution calls for new kinds of services a...

Since the 1960s, communication scholars have attempted to examine television's contributions to viewers' perceptions of a wide variety of topics and issues. Unfortunately, little effort has been made to investigate the influence of television on adolescents' perceptions of social reality. This study investigates the relationship between television viewing and perceptions of social reality among...

OBJECTIVES To test whether increased television viewing is associated with increased total energy intake and with increased consumption of foods commonly advertised on television, and to test whether increased consumption of these foods mediates the relationship between television viewing and total energy intake. DESIGN Prospective observational study with baseline (fall 1995) and follow-up (...