The advancement of Internet technology and customisation capability has set off research into their impacts on all business operations including New Product Development (NPD). Despite the heavy investment in research and development, few studies have examined how Information Technology (IT) is adopted; how design customisation capability is built, and whether they reveal close associations with...

Strategic planning is a vital management tool for projecting the long-range business goals and is not only for big businesses, but also applicable to small businesses in spite of their limited resources. To do this effectively, organizations should determine their strengths and weaknesses. Organizations have to produce appropriate action plans to overcome these weaknesses and it is very importa...

In spite o f much evidence o f its success, many managers hesitate to establish a policy for new product development. Their indecision often arises f rom two reasons: they fear that a defined strategy may discourage innovation and they are uncertain how to formulate a new product strategy. The author o f this article discredits the former notion and, in reply to the latter, proposes the guideli...

This paper seeks to explore how a profound consumer understanding may influence the early stages of a new product development (NPD) process. The issue is examined through a qualitative single case study combined with a literature review. The case study shows how the NPD process is structured and executed in a Swedish furniture company as well as the role consumer insight plays in that process. ...

A stricter merger control policy increases the expectation of future price competition. In response, firms increase product differentiation to sustain higher prices. Failing to account for such policy-variant prices may lead to overestimation of the increase in consumer surplus due to the stricter merger policy, rendering the policy analysis subject to the Lucas Critique. D 2004 Elsevier B.V. A...

With a sample of new technology ventures in China, we investigated the contingent effect of strategic decision comprehensiveness on new product performance and product quality. The relationship between strategic decision comprehensiveness and new product performance was negatively moderated by technology uncertainty but positively moderated by demand uncertainty. The effect of decision comprehe...