The rapid development of the Internet has facilitated the proliferation of online stores. How businesses can seize this enormous business opportunity and survive intense competition is an important issue. Based on strategic experiential modules (SEMs), including sense, feel, think, act, and relate, this study attempted to explore the type of experience preferred by consumers of lativ, a well-kn...

Originating from medical education, problem-based learning is increasingly used in other types of professional education. Tempted by the many successful experiences elsewhere, we have taken a bold step to try out this teaching approach in a course on apparel merchandising. We started with a pilot project with the objective to enhance students’ experience so as to to encourage lifelong learning ...

Apparel and textile products are filling landfills contributing to extensive waste found across the world. Much of is due typical consumer not being aware care for, disposal of, sustainable options for products. To identify consumers’ intention engage in practices purchase apparel options, this study measured attitudes, subjective norms, perceived behavioral controls. Data were collected from a...

After China, India has the world’s largest MSMEs (Micro, Small, and Medium Enterprises). According to government estimates, country roughly 63.05 million small enterprises, 0.33 businesses, around 5,000 major businesses. The Micro, Enterprises (MSME) sector of Indian economy is a vibrant dynamic sector. It adds country’s economic social development. MSMEs, second only farming, encourage enterpr...

The world is facing a major impact on the textile and apparel sector during Corona pandemic. (International Trade Center 2020) report indicates that industry has become second largest affected in world. also monitored change consumers' behavior towards apparel, motive of buying more sustainable basic pieces became rather than searching for trendy fashion.

Purpose Sports garments play an important role in the well-being of athlete by protecting wearer from changing environmental conditions and providing a comfortable feel. Clothing requirements have changed recent years demand for apparel with higher comfort performance has been rising. Hence, purpose this study is to explore consumers’ expectations perception examine how different textiles are p...