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This article examines the applicability of marketing concepts to social causes and social change. Social marketing is defined as the design, implementation, and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution and marketing research. Wiebe examined four social advertising campa...

ECONOMIC and social development policies both aim at improving the welfare of the population, though they often appear to compete with rather than complement each other. This is especially true for emerging nations, whose limited resources impose a degree of austerity upon the satisfaction of the collective economic demands of their citizens. In such circumstances, social security provisions ma...

What mechanism links climate change and social change? Palaeoanthropological analysis of human remains suggests that abrupt climate change is linked to societal restructuring, but it has been challenging to reliably identify the exact mechanisms underlying this relationship. Here we identify one potential mechanism that can link climate to behavior change, and underpins many of the reported fin...

The consideration of information on social values in conjunction with biological data is critical for achieving both socially acceptable and scientifically defensible conservation planning outcomes. However, the influence of social values on spatial conservation priorities has received limited attention and is poorly understood. We present an approach that incorporates quantitative data on soci...

BACKGROUND To achieve the global Family Planning 2020 (FP2020) goal of reaching 120 million more women with voluntary family planning services, rapid scale-up of services is needed. Clinical social franchising, a service delivery approach used by Marie Stopes International (MSI) in which small, independent health care businesses are organized into quality-assured networks, provides an opportuni...

It is of no doubt that social media sites have become the most dominated subject in today life. However, the effect of those websites has widely disseminated not only into social life but into the business world as well. Recruitment is one of the topics that have influence by social networking sites. Previous studies have shown growing use of social networking sites such as Facebook, Twitter an...

In multi-actor systems, coordinated action is achieved by processes of mutual adjustment that can take the form of organizing, planning, and improvisation. A plan can be seen as a social construct, a relatively persistent socially shared unit of knowledge, reinforced in its existence by its daily use. In order to be able to understand multi-actor planning this chapter investigates the questions...

Automation of planning techniques can potentially save a great deal of design and programming time, and can help robots design plans when human help is not available. Currently, the computational cost of machine planning algorithms prevents widespread use of these systems, and these costs are magniied in multiagent systems. The most expensive and time-consuming aspect of multiagent systems, com...