The prevailing view on meaning in logical semantics from its inception at the end of the nineteenth century until the beginning of the eighties has been one which is aptly summarized in the slogan ‘meaning equals truth conditions’. This view on meaning is one which can rightly be labeled static: it describes the meaning relation between linguistic expressions and the world as a static relation,...

This paper explores the attempt of social scientists associated with Unesco to create a system of knowledge production to provide the international perspective necessary for democratic governance of a world community. Social scientists constructed a federal system of international associations that institutionalized American disciplines on an international scale. An international perspective em...

The aim of this article is to present the dark theater of Antônio Callado, highlighting the importance of the play Pedro Mico in which, for the first time, a shantytown in Rio de Janeiro is the dramatic focus. The text analyses the way Callado represents the contradiction between the town of the poor and the town of the rich people during a time in which Brazil lived its dream of development ex...

It is not uncommon nowadays to be confronted with various and continuous forms of advertising by MOs trying to persuade (prospective) customers of Mobile Internet services that their respective network is the fastest, the one with the broader coverage, or the one with the overall best performance, and so on. One such example is that of Telecom NZ with its only very recently proposed slogan to c...

A slogan that you find on the back of a pack Skittles candy says ‘No two rainbows are same. Neither packs Skittles. Enjoy an odd mix.’ An online blog [1] describes how blogger found identical Skittles, among 468 with total 27,740 Meticulously collecting data for this experiment was apparently triggered by some earlier calculations. More precisely, writes:

Saat ini banyak komunitas maupun organisasi menggunakan media sosial instagram sebagai citra merek kepada publik. Salah satu yakni Teras Baca Ile Napo yang berada di Desa Menanga Pulau Solor Kabupaten Flores Timur, NTT hadir wadah belajar dan memiliki konten literasi baik dalam bentuk video, foto caption pada instagramnya. Penelitian bertujuan untuk mendeskripsikan Citra Merek Akun Instagram @t...

The article deals with lexical and syntactic means of expressing the slogan in French-language advertising text. Particular attention is paid to development as a linguistic phenomenon. works Ukrainian foreign scientists studying structural functional characteristics texts peculiarities their creation are analyzed. examines stylistic status clarifies features advertising. material study slogans ...

In the debate over health care costs, the tired statement that ‘everyone does not need a Cadillac when a Chevy will do’ is all too frequently cited. One implication of this statement is that high quality equals high cost. In fact, health care should turn to another automotive slogan, ‘Quality is Job 1’. In health care, high quality care often results in lower costs and improved outcomes. Consid...

The subject which has come to be identified under the heading 'Sport and Politics' is a vast and complicated one. In trying to gain a better understanding of the subject there may be many useful approaches, but perhaps it is best to start with a familiar slogan 'Keep politics out of sport', which is the battle-cry for one side of a common dispute. Probably the most notorious utterance of this w...