In this paper, the authors demonstrate that language diversity imposes a significant barrier in message communication like Short Messaging Service (SMS). SMS and other messaging services, including Multimedia Messaging Service (MMS) and e-mail, are widely used for person-to-person and Businessto-Consumer (B2C) communications due to their reach, simplicity and reliability of delivery. Reach and ...

The purpose of this research was to identify and rank the factors influencing the design of the native model for assessing the effectiveness of the advertisement. Firstly, according to the research literature, the criteria and sub-criteria influencing the effectiveness of advertising have been extracted, then the Delphi triple stages were used that the panel included 20 professors and marketing...

The purpose of the study was to examine compliance of extension personnel in Imo state agricultural extension service delivery system of Nigeria. A purposive and multi-stage random sampling was used to select 105 extension personnel from the three agricultural zones of the state. Data generated were analyzed using descriptive statistics such as frequencies and percentages, as well as mean score...

In the era of Information Technology, cyber-crime has always been a worrying issue for online users. Phishing, social engineering, and third party attacks have made people reluctant to share their personal information, even with trusted entities. Messages that are sent via Short Message Service (SMS) are easily copied and hacked by using special software. To enforce the security of sending mess...