This study performs a cross-cultural comparison to understand how the drivers of switching intentions differ between countries that vary in their long-term orientation (LTO). The authors hypothesize LTO moderates influence for mobile phone subscription service. Structural invariance tests consumer samples United States (low LTO) and Netherlands (high reveal that, consumers from high nation attr...

Trust and reputation mechanisms are often used in peer-to-peer networks, multi-agent systems and online communities to differentiate among members of the community as well as to recommend service providers. Although different users have different needs and expectations in different aspects of the service providers, few exiting trustmodels use differentiated trust values for judging different as...