In paid search advertising on Internet, advertisers bid for specific keywords. Consumer involvement affects a consumer’s purchase intention. However, there has been no research on selecting keywords in paid search advertising depending on consumer involvement from the advertisers’ perspective. Our paper investigates the effects of several factors including impressions, click-through rate, conve...

Most web sites provide display advertising and contextual advertising services simultaneously, which are the main ad formats in Internet. With multimedia format, the pricing of display ads is generally based on the occurrence of ad impressions. However, targeting their customers more accurately, contextual ads are performance based advertisements and are charged only if one visitor clicks a cli...

To enable the end-to-end Quality of Service (QoS) guarantees in the Internet, based on the Border Gateway Protocol (BGP), inter-domain QoS advertising and routing are important. However, little research has been done in this area so far. Two major challenges, scalability and heterogeneity, make the QoS extension to BGP difficult. Two existing approaches, the Link Capacity Routing (LCR) and the ...

Third-party services form an integral part of the mobile ecosystem: they ease application development and enable features such as analytics, social network integration, and app monetization through ads. However, aided by the general opacity of mobile systems, such services are also largely invisible to users. This has negative consequences for user privacy as third-party services can potentiall...

Autonomous „word of mouth‟, as a channel of social influence that is out of firms‟ direct control, has acquired particular importance with the development of the Internet. Depending on whether a given product or service is a good or a bad deal, this can significantly contribute to commercial success or failure. Yet the existing dynamic models of sales in marketing still assume that the influenc...

A survey reveals four primary reasons why businesses use billboard advertising: visibility, media efficiency, local presence, and tangible response. Insights on the relative importance of these factors are provided by retail-gravity models and selective-perception theory, along with recency planning in media strategy. The study also identifies eight executional factors that are associated with ...