Rhetorical figures appear frequently in the headlines of magazine ads. This paper examines the effect of repetition on ads containing two types of rhetorical figures: easyto-understand rhymes and challenging puns. The findings indicate that high levels of repetition may not be necessary when ad headlines contain such rhetorical figures, even under conditions where subjects are not directed to p...

The Text2Dialogue (T2D) system that we are developing allows digital content creators to generate attractive multi-modal dialogues presented by two virtual agents—by simply providing textual information as input. We use Rhetorical Structure Theory (RST) to decompose text into segments and to identify rhetorical discourse relations between them. These are then “acted out” by two 3D agents using ...

This article offers a rhetorical design perspective on persuasive technology design, introducing Bitzer’s method of the rhetorical situation. As a case study, knowledge workers in an industrial engineering corporation are examined using Bitzer’s method. Introducing a new system, knowledge workers are to be given the task of innovating and maintaining business processes, thus contributing with c...

In this article, we present the on-line interface that we have developed for the RST Spanish Treebank, the first corpus including Spanish texts annotated with rhetorical relations. This interface allows users to consult or download the texts and their corresponding annotations. In addition, it allows carrying out several tasks over a selected subcorpus: searching statistics in terms of words, r...

FWIS 100 FUNDAMENTALS OF ACADEMIC COMMUNICATION Short Title: FUNDAMENTALS OF ACADEMIC COMM Department: First-Year Writing Intensive Grade Mode: Standard Letter Course Type: Seminar Credit Hours: 3 Restrictions: Graduate level students may not enroll. Course Level: Undergraduate Lower-Level Description: Designed to prepare students who need more time and practice in reading and writing to meet t...

A text parsing component designed to be part of a system that assists students in academic reading an writing is presented. The parser can automatically add a relational discourse structure annotation to a scientific article that a user wants to explore. The discourse structure employed is defined in an XML format and is based the Rhetorical Structure Theory. The architecture of the parser comp...

We propose a public debate support system through iterative alternation of face-to-face meetings and Web-based debates. Web-based facilitation of public debates is suitable for complementary question and answering when the debate in face-to-face meetings is insufficient due to time restriction. Since transcripts of public meetings tend to be lengthy and specialized, sharing public concerns amon...

We investigated how processing fluency and defamiliarization (the art of rendering familiar notions unfamiliar) contribute to the affective and esthetic processing of reading in an event-related functional magnetic-resonance-imaging experiment. We compared the neural correlates of processing (a) familiar German proverbs, (b) unfamiliar proverbs, (c) defamiliarized variations with altered conten...