Having survived the «death of rhetoric» (R. BARTHES 1985: 115), metaphor has become the centre of intensive research by philosophers of language and linguists in the twentieth century. Nowadays it is widely accepted that metaphor is not reducible to «a sort of happy extra trick with words» (I. A. RICHARDS [1936] 1964: 90), but is rather said to be a fundamental principle of linguistic creativit...

Written to commemorate the 10th anniversary of rubric “Academic Writing and Research Competences” established by journal’s late editor-in-chief Mikhail Sapunov, paper focuses on origins academic writing traces its development in terms rhetoric. The five stages classical rhetoric are interpreted as key components writing: research, logic, culture, knowledge, language. This approach helps visuali...

We read two papers on Inequity Aversion by E. Fehr & K. Schmidt. We examine the structure and quality of their arguments and the use they make of rhetoric in their papers. I wish to thank 10 friends who read an earlier version of this pamphlet, and who helped me focus my arguments and moderate my excessively outraged tone.

Every silver lining has a cloud. The shift with development from food scarcity to food surplus is accompanied by rising obesity and all its associated health consequences. The steady reduction in mortality rates (until HIV/AIDS came along) has allowed people to live long enough to develop unpleasant chronic and degenerative diseases. And so with globalization, a process that has unquestionably ...